Kasdena

Greek by family, raised across the Middle East. Moved to the UK at 16, did my undergrad at the University of East Anglia, then a Master's at Durham. The standard plan was graduate, get a job. The plan didn't survive contact with the 2026 graduate market.

I started designing seriously at 19, picked it up alongside my undergrad. Brand work, identity systems, the kind of stuff the careers office isn't optimised for. So Arman and I stopped applying and started building. Kasdena is what came out of that decision.

I care about originality more than any other quality. If a client wants something that looks like everyone else's site, we're the wrong studio.

Born in Turkey. Started writing code as a teenager because I wanted to make things, not just use them. Came to Durham to take it seriously and walked into the same frozen graduate market.

Seva and I had been talking about building a studio for months. The market made the conversation easier. There wasn't a safer path to fall back on. We chose to ship instead of apply.

Most software is forgettable because it's templated, defensive, and sanded down. I want the opposite: products that earn their existence and survive past the demo.